• Digital Marketing Associate/Manager

Industry Internet / Ecommerce
Location Bengaluru
Experience Range 1 - 6 Years
Qualification Graduate
Not active

Functional Marketing / Advertising / MR / PR
Job Description
About Us
About Company
Our client is India's largest Free crowdfunding platform for personal and social causes and has helped Indians raise over Rs.1,000 Cr for 2.5 lakh causes so far. It enables anyone across India to raise funds for healthcare, education, sports, disaster relief and other personal causes, with great ease.
Roles and Responsibility
  • Plan, create and execute marketing campaigns through various channels to increase the number of campaigns on our fundraising platform.
  • Managing ad campaigns for fundraising promotional content on Facebook and Google and increasing reach and performance while keeping a tab on the Roas Goals.
  • Oversee the strategy, tactics and day-to-day management of our media and marketing channels focused on driving contributions, campaign setups and brand recall as go-to platform for healthcare financing.
  • Effectively use growth channels such as SEO, SEM, digital advertising (performance marketing) and influencer marketing
  • Closely monitor all online campaigns and optimize it to drive success of campaigns and increase the campaign volume.
  • Strategize and create content to drive sales/campaign success and share assessment against key goals such as ROI and KPIs
  • Optimize spending and frequently re-evaluate to develop creative growth strategies Inspire a small team of digital marketers to meet the campaign objectives. Work closely with them to exceed near-term Customer and Gross Profit targets while building the foundation for long-term growth; managing all the necessary trade- offs in between.
  • Serve as a sounding board for staff writers, editors, and marketers; be an arbiter of best practices in messaging, writing, and style. Work closely with product and data teams to conduct usability tests and gauge content effectiveness.
  • Gather data and handle analytics (or supervise those who do) and make recommendations to writers and marketers based on those results.
  • Encourage coaching and mentoring within teams, focus on the development needs of employees and ensure collaboration and teamwork across cross- functional teams.


Job Skills, Qualifications and Experience Required:

Must Have

  • Minimum of 4 years of experience in the digital marketing space especially for B2C organizations
  • A post graduate degree with specialization in marketing/digital marketing would be a plus.
  • Hands-on experience in Google AdWords, Facebook Ads, Google Analytics, Google Tag Manager, Adobe Site Catalyst, Moz analytics, Core metrics, etc.
  • An entrepreneurial, agile leader who has handled $2.5Mn+ in annual marketing spends (predominantly in performance marketing) with a growth with correct unit-economics' mindset.
  • Attention to detail: Ability to spot the smallest of things that matter and never miss out the slightest of detail.
  • Strong interpersonal skills
  • Strong written and oral communication skills
  • Prior experience in managing a team.
  • Strong understanding of the current online customer acquisition channels and management of 3rd party agencies/suppliers.
  • Must have expertise with a variety of digital channels, including Display Advertising, Affiliate, SEO/SEM, social media, and Mobile.
  • Experience with Marketplaces and Influencer Marketing is also a plus.
  • Demonstrated experience in leading and influencing across diverse groups, communicating goals, plans and strategy across all channels.
  • The ideal candidate is a hands-on, growth-focused leader responsible for the KPIs of content, digital marketing, social media, and public relations teams.

Recruiter Name Kavitha
Recruiter Email Id kavitha.s@multirecruit.com
A+| A| A-