• Plan, create and execute marketing campaigns through various channels to increase the number of campaigns on our fundraising platform.
• Managing ad campaigns for fundraising promotional content on Facebook and Google and increasing reach and performance while keeping a tab on the Roas Goals.
• Oversee the strategy, tactics and day-to-day management of our media and marketing channels focused on driving contributions, campaign setups and brand recall as go-to platform for healthcare financing.
• Effectively use growth channels such as SEO, SEM, digital advertising (performance marketing) and influencer marketing
• Closely monitor all online campaigns and optimize it to drive success of campaigns and increase the campaign volume.
• Strategize and create content to drive sales/campaign success and share assessment against key goals such as ROI and KPIs
• Optimize spending and frequently re-evaluate to develop creative growth strategies Inspire a small team of digital marketers to meet the campaign objectives. Work closely with them to exceed near-term Customer and Gross Profit targets while building the foundation for long-term growth; managing all the necessary trade- offs in between.
• Serve as a sounding board for staff writers, editors, and marketers; be an arbiter of best practices in messaging, writing, and style. Work closely with product and data teams to conduct usability tests and gauge content effectiveness.
• Gather data and handle analytics (or supervise those who do) and make recommendations to writers and marketers based on those results.
• Encourage coaching and mentoring within teams, focus on the development needs of employees and ensure collaboration and teamwork across cross- functional teams.

Job Skills, Qualifications and Experience Required:

Must Have

• Minimum of 4 years of experience in the digital marketing space especially for B2C organizations
• A post graduate degree with specialization in marketing/digital marketing would be a plus.
• Hands-on experience in Google AdWords, Facebook Ads, Google Analytics, Google Tag Manager, Adobe Site Catalyst, Moz analytics, Core metrics, etc.
• An entrepreneurial, agile leader who has handled $2.5Mn+ in annual marketing spends (predominantly in performance marketing) with a growth with correct unit-economics' mindset.
• Attention to detail: Ability to spot the smallest of things that matter and never miss out the slightest of detail.
• Strong interpersonal skills
• Strong written and oral communication skills
• Prior experience in managing a team.
• Strong understanding of the current online customer acquisition channels and management of 3rd party agencies/suppliers.
• Must have expertise with a variety of digital channels, including Display Advertising, Affiliate, SEO/SEM, social media, and Mobile.
• Experience with Marketplaces and Influencer Marketing is also a plus.
• Demonstrated experience in leading and influencing across diverse groups, communicating goals, plans and strategy across all channels.
• The ideal candidate is a hands-on, growth-focused leader responsible for the KPIs of content, digital marketing, social media, and public relations teams.