• CRM - Engagement and Retargeting

Industry Internet / Ecommerce
Location Bengaluru
Experience Range 2 - 5 Years
Qualification B.Tech/B.E. (Information Technology)
Not active

Functional Software Development - ERP / CRM
Job Description
About Us
About Company
Our client is on a mission to create India’s largest fully automated financial Inclusion organization by providing an array of financial services such as micro-loans to the vast underserved middle/lower-income segment. Being in the Top 10 Google Launchpad backed AI/ML Tech start-ups, you will meet the first-hand challenge of building & scaling the business. You will work with some of the brilliant minds across the industry who passionately feel about solving the macro issue of financial Inclusion.
Roles and Responsibility
  • Own end-to-end planning and execution of conversion, retention, engagement & reactivation marketing initiatives.
  • Create and execute campaigns using direct channels such as Email, SMS, WhatsApp, Mobile App PNs, IVR OBD, etc.
  • Use marketing automation tools to create customer journeys and manage user lifecycle across all segments of users (new, active, dormant, etc.)
  • Monitor and report campaign performance & key success metrics. Maintain and publish dashboards/ reports at a channel, cohort, or campaign level.
  • Coordinate with internal stakeholders and external vendors for the template, creative, and business approvals.
  • Identify key Content/propositions to reduce churn for various cohorts and minimize it by setting up churn prevention lifecycles as well as win-back campaigns.
  • Run various A/B experiments to identify the best strategy.


Preferred Qualifications:

  • 5-8 years- of hands-on experience in Campaign management/setup CRM
  • Retention Marketing using platforms like MoEngage, Netcore Smartech, WebEngage, CleverTap, etc.
  • Proven experience in managing and coordinating multi-channel marketing campaigns (Setting up multi-channel user journeys/ drip campaigns, etc.)
  • Strong understanding of segmentation, frequency capping, inclusion/exclusion, send time, etc.
  • Ability to work collaboratively with a broad set of internal (creative, copy, design, marketing teams) and external (vendors) stakeholders.
  • Ability to work on large sets of data for analysis and reporting, Critical thinker and with problem-solving skills.
  • SQL and HTML knowledge preferred
  • Good time-management skills and a multitasker

Recruiter Name Sapna
Recruiter Email Id sapna.d@multirecruit.com
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