We are looking for a Lead- BTL specializing in planning
and coordinating events to promote a particular project, including initiatives
and engagement campaigns. You will find yourself at the heart of our mission,
responsible for coordinating the efforts of various teams and developing
strategic plans for communicating a brand message.
Key duties & Responsibilities
- Create integrated BTL marketing campaigns based on market
segments to gain new customers and build repeat business
- Planning and executing all BTL activities - Events
(roadshows, exhibitions, conferences, seminars), promotions (pamphlets,
handbills, brochures) and brand/service placement
- Planning and innovating new marketing initiatives on a
regular interval to create brand recall and awareness
- Responsible for setting up of strong network of vendors /
Agencies for various promotional activities planned for the respective regions
- Supervise the execution, monitoring and measurement of
BTL marketing campaigns and their success
- Ensure campaign implementation follows organizational
guidelines
- Train talent for the successful implementation of
marketing campaigns
- Compile regular reports of campaign performance and
results.
- Improve new campaigns using data and feedback from
existing and previous projects
- Organize trade shows, exhibitions and promotional events
including writing and proofreading marketing copy
Successful applicants:
- >3 years of related job experience
- Good knowledge in communication, marketing, or related
fields
- Energetic, versatile and a creative problem-solver
- Talented, Flexible individual with ability to multitask,
to exercise initiative, and work effectively under pressure, paying strong
attention to detail
- Effective communications, presentation
- Strong problem-solving skills
- Exceptional communication and project management skills
- In-depth knowledge of running B2B and B2C campaigns
- Ability to manage several marketing campaigns
simultaneously
- A good understanding of current marketing trends
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