• Senior Online Digital Marketing Manager

Industry Hospitals/ Health Care
Location Bengaluru
Experience Range 10 - 15 Years
Qualification Any Graduate
Not active

Functional Marketing / Advertising / MR / PR
Job Description
About Us
About Company
They are a healthcare IT SaaS provider for organizations seeking to provide faster, empowered care. We leverage more than two decades of experience in developing innovative medical imaging workflow solutions, including the world’s first Imaging EMR, OmegaAI. Our products are trusted by healthcare organizations worldwide.
Roles and Responsibility
  • Manage marketing consultants and the in-house marketing team in India to execute digital marketing strategies across all marketing channels
  • Develop, refine, and deliver a digital marketing strategy to drive performance
  • Lead and improve all aspects of SEO/SEM, affiliate, email marketing and content marketing
  • Oversee B2B and B2C campaign design while understanding the concepts of critical mass and network effect
  • Utilize LinkedIn to drive adoption in the B2B environment
  • Mastermind and report on our Social Media presence to drive adoption of B2C efforts
  • Use Market Research to choose the best approach to design effective marketing campaigns
  • Operate with a data driven marketing mindset by monitoring and reporting on digital marketing metrics, data analytics and applicable marketing KPIs
  • Assist in determining digital marketing goals, and report on the performance of campaigns
  • Ensure that marketing costs are in line with budgets, and manage all digital marketing-related expenses
  • Manage online marketing and content calendar
  • Assist the digital lead in providing advice and consultation on digital media
  • Focus on driving business results through brand and marketing campaigns
  • Manage relationships with digital and media agencies
  • Leverage external publications, trade publications and other sources of information to stay current on the digital marketing environment

Recruiter Name Sukanya
Recruiter Email Id sukanya.j@multirecruit.com
A+| A| A-