• Brand Marketing Manager

Industry IT/ Computers - Software
Location Mumbai
Experience Range 4 - 8 Years
Qualification B.Com (Commerce)
Open

Functional Marketing / Advertising / MR / PR
Job Description
About Us
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About Company
With the shift towards a global economy, enterprise systems that allow businesses to access and manipulate information are undergoing phenomenal changes. Deploying the right solutions with the right team becomes an increasingly challenging task. But if you would rather focus on your core business competency, and partner with experts for your IT needs, then you need not look beyond our company.
Roles and Responsibility
  • Develop marketing and channel strategy for different verticals of the company in line with the business objectives.
  • Support building awareness of the brand, positioning of the business verticals and generating leads.
  • Understand the approach of key competitors; communicate differentiation to sales and provide input to senior leadership.
  • Create and deliver on a marketing plan in line with strategy and ensure implementation of the same within defined budgets with the support of the team.
  • Plan the coherent execution of the creative as well as performance-based deliverables
  • Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts.
  • Ensure Lead Generation targets are fulfilled using a mix of online activities, SEO/SEM, databases, emails, social media, and display advertising campaigns.
  • Bring out of box ideas to the table, influence the leadership team, and execute the same.
  • Stay up to date with the latest tools, trends, and best practices; test and evaluate their efficacy.
  • Track and report on campaign and program performance regularly, with a focus on optimization and driving quality pipeline.

 

Desired Candidate Profile:

  • 4 to 8 years of experience in Brand building for Digital-first companies.
  • Strong customer empathy & vision for the brand & capability to translate the vision into an actionable roadmap.
  • Sharp understanding of research function and how to leverage those insights into a creative strategy.
  • Strategic mindset, with ability to make difficult decisions.
  • Thorough knowledge of the principles of advertising, marketing & media with thought leadership around the dynamics of the digital & interactive space, specifically Social, Digital Media & Search.
  • A mature thought process - willingness to unlearn and work from 1st principles.
  • Demonstrable experience designing and implementing successful marketing campaigns



Recruiter Name Chandrakanth
Recruiter Email Id chandrakanth.p@multirecruit.com
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