As a Content Marketer, you will be responsible for inbound marketing strategies to build a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, growing an online community, and tracking that community’s growth.
- Design content marketing strategies and set short-term goals.
- Undertake content marketing initiatives to achieve business targets.
- Produce high-quality content by collaborating with design and writing teams.
- Create an editorial calendar, delegate tasks, and ensure that deadlines are met.
- Regularly deliver engaging content.
- Edit, proofread, and improve the content.
- Optimize content considering SEO and Google Analytics.
- Analyze web traffic metrics.
- Ensure a strong web presence on various channels.
- Generate ideas to increase customer engagement.
Requirements
- Proven work experience as a Content marketing manager.
- Proficient in MS Office and WordPress or other Content Management Software.
- Understanding of web publishing requirements.
- Ability to predict audience preferences with an editorial mindset.
- Hands-on experience with SEO and web traffic metrics.
- Expertise in social media platforms.
- Project management skills and attention to detail.
- Excellent communication and writing skills in English.
- BSc degree in Marketing, Journalism, or relevant field.
Skills
- Content Marketing
- Copywriting
- Design
- Creativity
- Search Engine Optimization (SEO)
- Google Analytics
- Customer Engagement
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