• Brand Marketing Manager

Industry Internet / Ecommerce
Location Bengaluru
Experience Range 5 - 7 Years
Qualification Any Graduation

Functional Marketing / Advertising / MR / PR
Job Description
About Us
About Company
Working with innovators in early stages of ideas, products, or platforms. They Providing an array of financial services such as micro-loans to the vast underserved middle/lower-income segment.
Roles and Responsibility
  • If you are a high performer, then you can expect to own a part of the company in the form of ESOPs You can expect the most competitive salaries in the market (in the 90th percentile) 
  • Open Culture to voice out your opinions freely 
  • An opportunity to learn from the best in the industry 
  • Have an impact on the lives of Billions of People by financially uplifting them 
  • Come help us re-imagine our solutions to provide world-class, best of breed solutions to delight our customers and make a major impact on the FinTech industry 

Roles & Responsibilities: 
  • Development of core Brand elements such as brand positioning, tonality, and value proposition. etc. Strategize, plan and execute all online & offline brand marketing campaigns with the goal to build awareness & trust in the brand. 
  • Conduct benchmarking & research in order to develop a deep understanding of the TG. 
  • Be the Brand Custodian, ensure adherence to brand guidelines, and maintain consistency across all external/internal touchpoints 
  • Manage all brand partnerships/alliances/IPs which can help create awareness and drive traffic to the touchpoints. 
  • Manage campaign budgets, analyze and report basis the defined campaign success metrics and optimize accordingly. 
  • Evaluate, Onboard & Manage Agencies / Vendors to ensure the creation of high-quality content and creatives. 
  • Lead Creative development by collaborating with inhouse design & content teams 
  • Responsible for developing and managing the PR roadmap and calendar with PR agency/s 

Preferred Qualifications: 
  • 5-7 years of experience in the B2C online space with exposure to Brand communication & Media Demonstrated creativity and out-of-the-box thinking 
  • Has prior experience of having built and scaled a brand from scratch 
  • Must possess excellent written and verbal communication skills 
  • Consumer centricity and a knack for storytelling is a must-have 
  • Should be extremely organized & detail-oriented with a high level of ownership 
  • Possesses strong interpersonal skills, due to multiple stakeholder management 
  • Prior fintech/startup experience is a plus 4
  • Should be based in Bangalore or open to relocation

Recruiter Name Sapna
Recruiter Email Id sapna.d@multirecruit.com
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