• Manager-Engagement Customer Success

Industry E-Learning
Location Delhi
Experience Range 5 - 7 Years
Qualification Any Degree

Functional ITES / BPO / Operations / Customer Service / Telecalling
Job Description
About Us
About Company
The learner- centered institution of the future focused on accelerating the personal growth of our learners, to help them confidently navigate their most crucial career cusps. Our courses and programs drive transformative career success using Thrive Skills—an essential set of cognitive, social, and behavioural skills that enable individuals to continuously succeed, at every stage of their career. Our approach is rooted in academic research, expert insights, and behavioural science. Its
Roles and Responsibility
  • Manage & implement CRM for company’s App
  • Develop & execute CRM strategy to drive conversion rates 
  • Define segmentation of customer base & map the entire customer journey to identify conversion & engagement opportunities
  • Create high impact omnichannel engagement lifecycle campaigns based on customer insights
  • Setup CRM workflows like onboarding, cart abandonment, buy-back journeys, etc.
  • Executing new monetization strategies for the existing customer base.
  • Analyze consumer patterns such as app download trends, conversion rate and competitor analysis to understand the effectiveness of media investment and advise on strategy.
  • Help plan and prioritize key marketing tactics across programs, to maximize country growth, revenue and efficiency targets.
  • Work closely with product, UI/UX & engineering to enable growth initiatives to drive bottom-line conversions
  • Monitor and ensure marketing campaigns deliver against monthly/annual targets in terms of paid users, free users etc.

What You'll Need
  • Bachelor's degree from a reputed institute 
  • Minimum 6 years of overall experience with 4+ years of relevant experience
  • Experience of working on Clevertap CRM
  • Experience in working with app first companies
  • Deep understanding of mar-tech
  • Customer lifecycle marketing experience 
  • Experience in consumer internet organizations
  • Strong understanding of marketing channel attribution, measurement frameworks, and key business and channel metrics.

What Will Be Great to Have 
  • Highly customer-obsessed thinking with a deep understanding of customer needs and aspirations. Skilled at decoding the price-value equation from a customer's perspective and an ability to speak the customer's language
  • Excellent communication, stakeholder management and organization skills. You will be required to work with a variety of stakeholders and teams of varying technical ability, and across a range of projects.
  • Ability to analyze and structure data, turn data into insights, and insights into actions that assist senior management and other stakeholders with decision making
  • Stellar problem solving and issue resolution skills with the ability to work effectively across stakeholders while maintaining quality and attention to detail
  • Strong analytical skills
  • Experience of working in a faced paced environment 
  • Understanding of performance marketing channels 

Recruiter Name Bharathi
Recruiter Email Id bharathi.a@multirecruit.com
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