• Sales Force Marketing Automation Consultant

Industry Advertising / PR / MR / Events
Location Bengaluru
Experience Range 3 - 5 Years
Qualification B.Tech/B.E. (Computers)
Open

Functional IT Software - Application Programming / Maintenance
Job Description
About Us
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Roles and Responsibility
  • Develop and execute customer-driven, locally oriented the end-to-end marketing strategies and programs to increase customer demand.
  • Collaborate with other marketing automation consultants and Solution Architects to deliver breakthrough ideas and innovation in go-to-market strategy for net-new business via all relevant mediums and channels.
  • Work closely with the leadership teams to align marketing programs to business and sales objectives and priorities, and ensure all the targets are met.
  • Improve and apply processes and best practices to ensure program success, making programs globally visible and available and measure outcomes.
  • Develops and shares subject matter expertise, business knowledge or best practices.
  • Collaborate with marketing stakeholders to gain input into the program strategy, campaign approach, creative direction and impact measurement (goals/performance).
  • Have the capability to orchestrate, negotiate, prioritise and manage project deliverables with other members of the marketing organisation as needed.
  • Responsible for timely deliverables within the team.
  • Cross train internal team members on Salesforce Marketing Cloud tool and account specific processes.
  • Create and maintain account/client specific documentations (Operations Manual, Process documents, etc)
  • Identify opportunities to streamline the process through automation
  • Conduct A/B testing and test campaign effectiveness on SFMC.
  • Some of the skill sets needed for this position.

Skills and Qualifications:

  • SFMC Email Specialist Certified required
  • SFMC Consultant Certified a bonus
  • Knowledge on Marketing Cloud Connect Configuration
  • AMPscript knowledge a bonus
  • Minimum 3 years working experience in marketing automation with at least 2 years of work experience on SMC.
  • Solid B2B marketing experience, preferably with clients in the high-tech, manufacturing, business services sectors
  • A strong background working with and transforming marketing data, experience integrating marketing data with CRM is a plus
  • Experience in another marketing automation platform (Marketo, Eloqua) is a plus
  • Web Development with HTML, JavaScript, DHTML, ASP and/or PHP is a plus
  • Excellent verbal, written and interpersonal communication skills



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